Privacy Policy

Last updated: October 9, 2026

Zoghoo operates this store and website, including all related information, content, features, tools, products, and services, to provide you, our customer, with a shopping experience (the “Services”). Zoghoo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge the collection, use, and disclosure of information described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and what applicable law permits or requires, we may collect or process the following categories of personal information, including inferences drawn from it:

• Contact details, including your name, address, billing address, shipping address, telephone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers; payment card and financial account information; transaction details; payment methods; payment confirmations; and other payment details.
• Account information, including your username, password, security questions, preferences, and account settings.
• Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
• Communications with us, including information you provide when contacting us, such as in a customer-support inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information about your interactions with the Services, such as how and when you browse or interact with them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, contact us, or otherwise provide your personal information to us.
• Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies or similar technologies.
• From our service providers, including when we engage them to provide certain technologies or to collect or process personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and the Services you use, we may use your personal information for the following purposes:

• Providing, tailoring, and improving the Services. We use your personal information to provide the Services, including to fulfill our contract with you; process payments; complete orders; remember your preferences and items of interest; send account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; facilitate returns and exchanges; enable you to post reviews; and personalize your shopping experience, such as by recommending products based on your purchase history. This may include using your personal information to tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages by email, text message, or mail, and showing you online advertisements for products or services on the Services or other websites based on products you previously purchased or added to your cart, or other activity on the Services.
• Security and fraud prevention. We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, and take action against possible fraudulent, illegal, unsafe, or malicious activity; protect public safety; and keep the Services secure. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other login details with anyone.
• Communicating with you. We use your personal information to provide customer support, respond to your requests, provide effective service, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities; to investigate or participate in civil discovery, potential or actual litigation, or other adversarial proceedings; and to enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

• Sharing with Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
• Sharing with business and marketing partners to provide marketing services and advertise to you. For example, we work with Shopify and third-party services to support personalized advertising based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about your online activity across different merchants and websites for targeted advertising and marketing. You can exercise your right to opt out of these uses here.
• When you direct or request us, or otherwise consent to our disclosure of certain information to third parties, such as for product shipping or through your use of social media widgets or login integrations.
• With our affiliates or other members of our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, or similar requests; to enforce applicable terms of service or policies; and to protect or defend the Services, our interests, and the rights of our users or others.

Our Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located outside your country of residence in order to provide and improve the Services. In addition, to help protect, grow, and improve our business, we use certain enhanced features provided by Shopify that combine data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding its use for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights relating to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you visit websites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions. We do not guarantee or take responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of information on them. Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those platforms, and our or the third party's use of that information may not be restricted. Providing such links does not imply our endorsement of the content, owners, or operators of those platforms unless otherwise disclosed on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may not be secure while in transit. We recommend that you do not send sensitive or confidential information to us through insecure channels.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights relating to your personal information. These rights are not absolute and apply only in certain circumstances; in some cases, we may decline your request as permitted by law.

• Right to access or know. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request deletion of the personal information we maintain about you.
• Right to correct. You may have the right to request correction of inaccurate personal information we maintain about you.
• Right to data portability. In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.
• Right to opt out of sale, sharing, or targeted advertising. Depending on where you live, you may have the right to opt out of our “sale” or “sharing” of your personal information or our processing of it for “targeted advertising,” as defined under applicable privacy laws. You can exercise your right to opt out of these uses here. Please note that, if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will, depending on your location, automatically treat this as an opt-out request for the device and browser you use to visit the website. If we can link the device sending the signal to a Shopify account, we will also apply the opt-out request to that account. To learn more about Global Privacy Control, visit the Global Privacy Control website. Apart from Global Privacy Control, we do not recognize other “Do Not Track” signals that your browser or device may send.
• Managing communication preferences. We may send you promotional emails, and you may opt out of receiving them at any time using the unsubscribe option in those emails. Even if you opt out, we may still send non-promotional emails relating to your account or orders.

If you reside in the United Kingdom or European Economic Area, subject to exceptions and limitations under local law, you may also exercise the following rights:

• Right to object to or restrict processing. You may have the right to ask us to stop or restrict processing your personal information for certain purposes.
• Right to withdraw consent. If we process your personal information based on your consent, you may withdraw that consent. Withdrawing consent does not affect the lawfulness of processing carried out on the basis of your consent before its withdrawal.

You may exercise any of these rights through the methods provided in the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights relating to information Shopify processes, visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your request. Under applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting a request from an agent, we will require proof that you authorized the agent to act for you and may ask you to verify your identity directly with us. We will respond to your request within the time required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us or to lodge a complaint with your local data protection authority. You can find a list of European Economic Area (EEA) data protection authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country or region where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant UK authority, as applicable, unless the destination has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact Information

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any rights available to you, please email us at formal@zoghoo.com or contact us at Room 305-032, Building 4, No. 198 Xiangyang Road, Suzhou High-tech Zone, Suzhou, Jiangsu 215000, China. Under applicable data protection laws, we are the data controller of your personal information.